S
T
R
A
T
e
G
y

I help brands understand not just how to be seen, but how to be remembered, adopted, and lived with.

Paim Robert Paim Robert Paim Robert Paim Robert Paim Robert Paim Robert Paim Robert
Paim Robert Paim Robert Paim Robert Paim Robert Paim Robert Paim Robert Paim Robert
My Curiosity begins with
My Curiosity begins with
People— Their behaviors
People— Their behaviors
and the cultural forces
and the cultural forces
around them. Im drawn to
around them. Im drawn to
how ideas spread, why some
how ideas spread, why some
take hold, and how outliers
take hold, and how outliers
become norms. For me,
become norms. For me,
strategy is that
strategy is that
curiosity made directional.
curiosity made directional.
[Some of my Thoughts . . . ]